Free scan · UK + US · 7 min read
What to Expect From a Free AI Visibility Scan
A free scan should be specific enough to be useful and small enough to review quickly. It is the first visibility snapshot, not a full SEO audit or legal marketing strategy.
What the scan checks
The scan checks whether the firm appears in selected client-style prompts, whether competitors appear, whether the firm is described accurately, and whether obvious website or local trust gaps are visible.
It should include a small number of prompts relevant to the firm’s services and location rather than a generic keyword dump.
What you need to provide
The form asks for firm name, website, office location, main service areas, contact details, top services, and optional competitors.
Better input improves the scan because prompts can be aligned with the services the firm actually wants to win.
What the output means
The score is an internal visibility benchmark. It helps compare prompt coverage, competitor gaps, accuracy, website clarity, trust signals, and local presence.
It is not an official AI ranking and should not be interpreted as a guarantee of future recommendations.
When to request the full report
A full report is useful when the free scan shows competitor gaps, inaccurate descriptions, weak service-page evidence, or a clear opportunity in a valuable practice area.
Monthly monitoring is useful when the firm wants to track changes after making improvements.