AI Search Visibility for Law Firms
Check whether ChatGPT-style tools, Perplexity, Gemini and AI search experiences can discover, understand and accurately describe your firm.
Practicalnot a ranking guarantee
Nichebuilt for immigration firms
Evidencecompetitors, GBP, pages, AI search
AI tools may influence discovery before a visitor reaches your site
Potential clients increasingly ask AI tools who they should contact, which firms handle a particular immigration issue, or how local firms compare.
If those tools mention competitors, omit your firm, or describe your services inaccurately, your firm may be missing from early consideration.
AI visibility depends on structured, trustworthy evidence
Answer engines need clear public evidence: service pages, author or solicitor bios, FAQs, reviews, local consistency, entity signals, citations and useful practice-area depth.
The audit checks whether your website and public profiles make the firm easy to understand for both people and search systems.
What we check
We test client-style prompts, record whether your firm appears, note competitor mentions, check accuracy issues and identify gaps in service clarity, trust and structured content.
Where automation would be inappropriate, manual review is used. We do not claim guaranteed AI recommendations or official AI rankings.
Audit checklist
- - ChatGPT-style and AI search prompt checks.
- - Competitor mentions in answer-style results.
- - Entity clarity and brand/service consistency.
- - FAQ schema and useful question-answer content.
- - Author, solicitor and practice-area depth.
- - Accuracy issues in AI descriptions.
Common problems
Issues often found on immigration law websites
AI tools mention competitors but not your firm.
Your firm appears, but the service description is incomplete.
No clear author or solicitor evidence on practice-area pages.
FAQs are generic and do not answer real immigration client questions.
Service pages are too broad for AI systems to classify.
Directory and website information is inconsistent.
Example findings
The audit turns vague SEO advice into specific findings
Your firm is visible for branded prompts but absent from broad local recommendation prompts.
AI search describes the firm as general legal practice but misses sponsor licence services.
Competitors have stronger entity signals because their service pages, reviews and directory profiles align more clearly.
FAQ
Questions immigration firms usually ask
Can you make ChatGPT recommend my firm?
No ethical provider can guarantee that. We audit what AI search tools appear to understand, where competitors are being mentioned, and what public evidence could be improved.
Which AI tools are checked?
The audit can review ChatGPT-style results, Perplexity, Gemini, Google-style AI search, and manual evidence where automation is not appropriate. The focus is prompt evidence, not claims about a secret ranking formula.
What improves AI visibility?
Clear service pages, trusted entity signals, reviews, useful FAQs, author or solicitor bios, structured data, local consistency, and reputable citations can all help make a firm easier to understand.
Do you guarantee rankings?
No. We do not guarantee Google rankings, Google Maps positions, AI recommendations, enquiries, or legal-client outcomes. We provide visibility evidence, competitor benchmarking, and practical actions your firm can review and implement.
What does the free audit include?
The free audit checks your website, main office location, Google Business Profile signals, local search visibility, competitor presence, trust signals, and a small set of AI search prompts. It is a practical summary, not a full SEO retainer.
Is this only for immigration lawyers?
The product is built first for UK immigration lawyers, immigration solicitors, law firm owners, and practice managers. That focus means the audit can use immigration-specific search examples rather than generic legal marketing advice.
How long does the audit take?
Most free audit summaries can be prepared after the firm details are reviewed. A deeper audit or monthly monitoring setup depends on the number of locations, services, and competitors being checked.
What happens after the audit?
You receive a clear summary of visibility gaps and priority actions. If useful, you can book a short demo, request deeper consulting, or start monthly monitoring.
Related pages
Useful visibility guides and audit pages
Find the visibility gaps costing your firm enquiries.
Start with a free audit. If the findings are useful, continue with £40/month monitoring or a deeper consulting review.